EXPERIENCE

CALM APP | BRAND MARKETING LEAD & HEAD OF SOCIAL
APRIL 2025 - PRESENT
// Calm App Social, Partnerships/Licensing Marketing, Brand Campaigns & New Product launches
Head of Social and Brand led strategy, tone of voice and creative across Instagram, YouTube Shorts, Threads, TikTok and Facebook. Managed creator and talent partnerships with A list talent, led campaign creative and social rollout for Calm Sleep app launch, managed partnership and licensing marketing initiatives with Ozlo Sleepbuds, Oura Ring Target, Disney, Netflix etc. Led creative for experiential and in-person creator retreats (AutoCamp x AllTrails x Calm Mental Health retreat)

WE ARE SOCIAL | CREATIVE DIRECTOR
JULY 2023 - APRIL 2025
//YouTube Social Content & Brand Campaigns
Creative Director across all YouTube social platforms (Instagram, YouTube Shorts, X, Community Tab, TikTok, Facebook - 266.5M total followers) along with incoming partnership campaigns (Taylor Swift - Tortured Poets Dept. Album Release, Cristiano Ronaldo YouTube Channel launch, Rosé Album Release, Minecraft, EA etc.)

SUPERDIGITAL | ASSOCIATE CREATIVE DIRECTOR
AUG. 2021 - JULY 2023
//TikTok and Creator Marketing
Microsoft, Hasbro, Nerf, Xbox

FREELANCE | INNOVATION AND DESIGN CONSULTANT
DEC. 2019 - AUG. 2021

UNIVERSITY OF MIAMI | ASSISTANT PROFESSOR
MAY 2017- PRESENT
School of Communication:
Professor for Cannes Lions Awards study abroad course in Cannes, France

HAVAS CHICAGO | SENIOR ART DIRECTOR
JULY 2018 - OCT. 2019
//Orbitz, Coca-Cola, Smart Water, vitaminwater, Mizkan, Conagra, Wicked Kitchen, Mike’s Hard Lemonade, White Claw, Moen New Business,
Also worked out of Arnold Boston, Annex CHI/ATL & Coca-Cola Social Center

HAVAS CHICAGO | ART DIRECTOR
SEPT. 2017 - JULY 2018
//Ragú, Bertolli, Wicked Kitchen, Coca-Cola,
Mike's Hard Lemonade, White Claw, Moen
 
CP+B MIAMI | ART DIRECTOR
MAY 2015 - DEC. 2015
//Ryder, Tork, Mission 22, Miami Dolphins, 
Santa Margherita

CP+B MIAMI | ART DIRECTOR INTERN
FEB. 2015 - MAY 2015
//Ryder, Tork, Mission 22, Miami Dolphins,
Santa Margherita
 

[L]EARNED MEDIA NYC | ART DIRECTOR
SEPT. 2014- FEB. 2015