Leading up to the TPD album launch we worked with Taylor and her team creating the #ForAFortnightChallenge which earned over
TAYLOR SWIFT
TORTURED POETS DEPARTMENT
1M positive engagements and 34M impressions over the 2 month release.
We created owned social posts
using exclusive footage from Taylor to kick off the #ForAFortnightChallenge which was amplified by @TaylorNation and other stan accounts. We partnered with Swifties and Swifty adjacent creators to continue the trend, encouraging others to continue making their own content. To continue momentum around the album release we also “leaked” exclusive footage and messages from “the department”.
CrISTIANO RONALDO
YOUTUBE CHANNEL LAUNCH
What do you do when the most
FOLLOWED PERSON IN THE WORLD LAUNCHES A YOTUBE?
You immediately send them a play button. We knew Ronaldo would hit 1M subs faster than any account so as soon as we found out about his launch we sent him a 1M subs play button to celebrate with. He created authentic content around the play button showing it off to his kids ☺️ gaining 19M likes and 224K comments. We used text only and CM to support the hype around his account. We also partnered with him, collab posting a channel announcement across our social channels.
