Wicked Kitchen was a new brand of healthier frozen food created for millennials. My partner and I pitched and won this project from Conagra. We started from scratch, developing a brand identity for the product and a social launch campaign that reached their millennial target. Our campaign Healthyish Food for Adultish Humans celebrated this adultish phase of life where people are killing it at their jobs, doing their own taxes, yet still eating frozen mac and cheese for dinner.

HEALTHYISH FOOD FOR ADULTISH HUMANS

social launch

we noticed that the freezers of people in their 20s were a sad sad place full of freezer burned ice cube trays, half eaten ice cream and even jeans. We leaned into this insight proposing a better use of your freezers - wicked kitchen.

OOH

Posters, billboards and bus ads were placed around Chicago

Social Sustain

@beigecartigan creator partnership, designed in feed posts, parody tasty style videos with recipe videos playing off of our adulting audience who doesn’t cook

FACEBOOK MARKETPLACE

We sold adultish items that were representative of this phase of life such as solo cup vases, mason jar DIY Roth IRAs, and amazon box coffee tables.
Coming Soon: infomercials airing from 1-3am to sell adultish items