We created owned social posts

using exclusive footage from Taylor to kick off the #ForAFortnightChallenge which was amplified by @TaylorNation and other stan accounts. We partnered with Swifties and Swifty adjacent creators to continue the trend, encouraging others to continue making their own content. To continue momentum around the album release we also “leaked” exclusive footage and messages from “the department”.

Leading up to the TPD album launch we worked with Taylor and her team creating the #ForAFortnightChallenge which earned over

1M positive engagements and 34M impressions over the 2 month release.

CrISTIANO RONALDO

YOUTUBE CHANNEL LAUNCH

What do you do when the most

FOLLOWED PERSON IN THE WORLD LAUNCHES A YOTUBE?

You immediately send them a play button. We knew Ronaldo would hit 1M subs faster than any account so as soon as we found out about his launch we sent him a 1M subs play button to celebrate with. He created authentic content around the play button showing it off to his kids ☺️ gaining 19M likes and 224K comments. We used text only and CM to support the hype around his account. We also partnered with him, collab posting a channel announcement across our social channels.

28.4+M likes 354K Comments

RUBICKS CUBE

171 video views 4.6k likes

Zach King went head-to-head with professional speedcuber Livia Kleiner in Times Square, using one of his iconic illusions to keep up with the competition. The challenge brought the Rubik's community on YouTube to life in a way that went beyond the expected “practical advice”.

We created a Times Square billboard highlighting the Rubik’s cube community and had Zach King quite literally pull it into social, including it in a Zach King illusion that went live across our core channels